Christmas Television Campaign

20 Nov 2008

The Welsh Books Council have once again produced a series of television advertisements to promote Christmas titles. They can be viewed on the Welsh Book Trade Info site.

Christmas Television Campaign
The adverts have been especially prepared by the Cardiff media company Greenfield, as a series of short animation films.

‘There is an excellent range of books this Christmas,’ said Helgard Krause, Head of Sales and Marketing at the Books Council, ‘and a good selection is included in the adverts.’

The Books Council, with the support of the publishers, have produced four adverts promoting English- and Welsh-language books for both adults and children. In all, 27 titles are featured in the short films.

‘We were delighted to be given the opportunity to work on the Books Council’s Christmas campaign,’ said Huw Potter of Greenfield, ‘and the combination of simple animation and colourful book covers work well on screen.’

Two Christmas book supplements,  Books from Wales  and  Gwledd y Nadolig,  have already been distributed extensively throughout Wales.

Gwales

Books from Wales on-line

gwales.com