Prize for Ambitious World Book Day Event!

11 Nov 2011

The two main events of the World Book Day campaign were last week named amongst the best events in Wales in 2011. The events held in Swansea and Wrexham won silver at the Chartered Institute of Public Relations (CIPR) awards in Cardiff.

Prize for Ambitious World Book Day Event!
During the period leading up to World Book Day, two days of events were organised for up to 1,000 children in some of the most disadvantaged areas of Swansea and Wrexham. As well as participating in reading activities with children’s authors such as Cath Weatherill, Dan Anthony, Siân Lewis and readings by the actor Iwan John – the children also took part in a number of sporting activities.

According to Medi Jones-Jackson from FBA, who promote the World Book Day campaign in Wales, "The events were organised on a sporting theme, with a particular emphasis on appealing to 7-11 year old boys, to encourage them to read more often –  be it a book about a soccer star, a magazine or even a computer game manual. We were aiming to organise events at interesting sporting venues such as the new Wales stadium – the Liberty stadium, and one of the most historic sporting arenas in Wales – the Racecourse ground."

"We offered a range of sporting activities, such as training sessions with the Ospreys rugby team and Wrexham football club, and question and answer sessions with Swansea soccer players which were intermingled with reading activities."

Her colleague Kate Williams added, "There were memorable events at both venues and we are very proud that CIPR has recognised the organisational and promotional work involved. We are glad to say that planning has already begun for the main events of World Book Day 2012, to be held on March 1st. We hope to win the gold award next year."

According to Elwyn Jones, Chief Executive of the Welsh Books Council, "World Book Day is now a well established feature of the events calendar in Wales and these ambitious events were a focus for spreading the message that reading is not only enjoyable but that it is an essential skill for children and individuals in Wales. The events were a perfect opportunity for the children to hear their sporting heroes talk about the importance of reading and sharing their enjoyment of books."

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